SAVE OLDWAY.

Visual Identity // Campaign

Save Oldway was part of a two-word brief, focusing on ideas of community and change. The project aimed to give an identity back to Paignton’s Oldway Mansion, which has remained closed since 2012, with hopes to re-spark community interest by telling the story of its past.

The visual identity was informed by the history, creating a custom typeface ‘Oldway Serif’ inspired by propaganda styled type layout and the buildings connections to the Singer family. The campaign acts through a digital zine which can be accessed by a QR code on the back of a coffee cup which would be available on site.