Save Oldway was part of a two-word brief, focusing on ideas of community and change. The project aimed to give an identity back to Paignton’s Oldway Mansion, which has remained closed since 2012, with hopes to re-spark community interest by telling the story of the building’s past.

The visual identity was informed by the history of Oldway Mansion, creating a custom typeface ‘Oldway Serif’ inspired by propaganda styled type layout and drawing on the Singer family heritage. The campaign acts through a digital zine which can be accessed by a QR code on the back of a coffee cup which would be available on site.